Authors, are you marketing your book?

Authors, are you marketing your book?   As a new author, I struggled with marketing my new book. I went thru a series of trial & error and wanted to share ideas that I implemented in marketing my book. Create an author Fan/Biz Page on Facebook; Register as an author on Amazon; Register as an author on Goodreads; Guest Blog Comment on authors Blog posts; Connect with authors on social media platforms Update you Bio stating that you are an author; Ask your readers to post their review on your fan/biz page; Create an online book tour; Create a book trailer. These book marketing ideas will help you if you are in search of new ideas.  Have you tried any or all of these ideas? How did they work out for you?     Share...

Visibility for Authors

    Visibility for Authors is an important part of marketing. New authors are always wondering how they can get more visibility, especially if they aren’t on social media or they don’t know how to use it. I want to share some tips to help authors get more visibility. Target Audience – Who is your target audience. Once you establish who that is, you can be more clear and know exactly where to look for your audience. Social Media Platforms – Once you establish your audience, you then need to do a little homework to find out where they hang out at. Share Content – Share valuable and engaging information. Use Live or recorded videos to share your content, use images to share book excerpts & blog posts. Networking – You are on social media to be social. When you post on social media you respond to comments and questions. Are you a new author? Try these tips and let me know how it works out for you. Share...

Authors on Social Media

Authors on Social Media Authors on Social Media used to sound far-fetched. But, there are multiple authors that are on social media, the question is whether they are active.  I recently did a survey asking authors if they were on social media, most said yes, but when asked if they are active the answer was kinda or sortof..lol. That meant I share my book on social media from time to time, but I am not really active. Some authors think that social media is time-consuming, so they don’t really care to engage. By becoming active on social media, it opens the door for a line of communication for readers. Most readers are pretty active on social media and always looking for new books to read. Think of your time on social media as time well spent. Don’t have a lot of time to dedicate to social media?  There are a couple options for you, schedule your posts or pay a social media manager to handle your social media for you. But if you are a DIY (Do It Yourself) type of person, try one platform, look around and share excerpts from your book. Help people understand why they should purchase your book. Do not post spam or tell people to buy your book on every post. Are you an Author on Social Media? Share your thoughts with me. Share...
Social Media for Authors

Social Media for Authors

    Authors how many of you are using Social Media to your benefit? Social media allows you to build a relationship with your readers. Surprisingly most authors don’t use social media to promote their book. You will find a lot of authors doing book reads or selling their books to book clubs or even bookstores. Below are some reasons why you should be using social media to help with your books: Exposure – Using social media to help spread the word and help with your marketing, and promotion of your book is essential in getting exposure for your book outside of your city, state or even country. Leads – While attempting to connect with the potential readers, it can also give you the opportunity to connect with new readers, and refer them to your blog, landing pages and where ever your book is sold. SEO Boost – By posting on social media you are advertising your book, and based on how much you are using your title in the posts on social media, it can help to add to your book without paying a company to get your book on the google search. Growth – You may have a fan who may spark a thought in your mind about working on a 2nd book, as well as an opportunity to make your book a movie. Sales – Social Media allows you to sell to a worldwide audience. Sales are always great icing on the cake. One last key piece of information, if you have a blog make it a point to stay active on your blog and share your book journey. From...

Establishing yourself on Social Media

  When it comes to Social Media, people have an overwhelming sense that, this is just too much for me. So first off, I will tell you…there is no need for you to be on every platform. But what I will tell you is pick at least two platforms. If you are a new business owner or established business owner the best way is to figure out which platforms your audience, or ideal clients hang out at is to evaluate the social media platforms. Facebook would be one of the platforms that you can evaluate. Most people go with Facebook first it is easy to access and your friends and family already there. When you pick your next platform, you will need to evaluate your market, where does your idea client hang out at? Facebook would be one of the platforms that you can evaluate. Most people go with Facebook first, because it is easy to access and your friends and family already there. When you pick your next platform, you will need to evaluate your market, where does your idea client hang out at? Next, you will need to figure out what your strategy is? How do you want to share your content? Since you are sharing your content on Social Media, two good choices are written or video marketing. Finally,  figure out how often do you plan to post on these platforms? These are a couple simple tips to get you started if you would like more information go to my contact page and let’s chat about your needs.         Share...

How to avoid social media overwhelm

Social Media can be a scary world, especially when you feel like it overwhelms you. Here are 7 hacks to help you get over the mountain that is social media. Make a plan to check your social media platforms at certain times of the day. Once you get to your desk or workspace and get settled, then you can start checking your social media sites. Turn off all notifications, once you are ready to start your day. Keeping the notifications on throughout the day can distract you from your tasks. Pick a day to schedule your social media post, this should be a day that you normally plan & review your business for the week. Don’t get on on social media platforms until your task is finished. Sometimes our mind brings us to a place of wanderlust, especially when we don’t want to finish that task we are working on. Do not treat a social media platform as a personal site. Social Media is the window display in which our customers walk by and look at – if they don’t like the display on social media, they will keep walking by. When creating your content, understand that it is Quality NOT Quantity. – It’s best to give valuable, informative information. Pic credit: higher education marketing & swish design Share...