Establishing yourself on Social Media

  When it comes to Social Media, people have an overwhelming sense that, this is just too much for me. So first off, I will tell you…there is no need for you to be on every platform. But what I will tell you is pick at least two platforms. If you are a new business owner or established business owner the best way is to figure out which platforms your audience, or ideal clients hang out at is to evaluate the social media platforms. Facebook would be one of the platforms that you can evaluate. Most people go with Facebook first it is easy to access and your friends and family already there. When you pick your next platform, you will need to evaluate your market, where does your idea client hang out at? Facebook would be one of the platforms that you can evaluate. Most people go with Facebook first, because it is easy to access and your friends and family already there. When you pick your next platform, you will need to evaluate your market, where does your idea client hang out at? Next, you will need to figure out what your strategy is? How do you want to share your content? Since you are sharing your content on Social Media, two good choices are written or video marketing. Finally,  figure out how often do you plan to post on these platforms? These are a couple simple tips to get you started if you would like more information go to my contact page and let’s chat about your needs.         Share...

How to avoid social media overwhelm

Social Media can be a scary world, especially when you feel like it overwhelms you. Here are 7 hacks to help you get over the mountain that is social media. Make a plan to check your social media platforms at certain times of the day. Once you get to your desk or workspace and get settled, then you can start checking your social media sites. Turn off all notifications, once you are ready to start your day. Keeping the notifications on throughout the day can distract you from your tasks. Pick a day to schedule your social media post, this should be a day that you normally plan & review your business for the week. Don’t get on on social media platforms until your task is finished. Sometimes our mind brings us to a place of wanderlust, especially when we don’t want to finish that task we are working on. Do not treat a social media platform as a personal site. Social Media is the window display in which our customers walk by and look at – if they don’t like the display on social media, they will keep walking by. When creating your content, understand that it is Quality NOT Quantity. – It’s best to give valuable, informative information. Pic credit: higher education marketing & swish design Share...

The positive side of Social Media

Social Media can affect business in a lot of positive ways, and can really help your business grow if it is used correctly. The internet can be a gold mine, of free marketing directly to your target audience. I decided to write a short blog about, The Surprising things that you may not know about Social Media – Lower/decreases marketing cost – using social media you can advertise & market your business, sales, events, etc; You are marketing yourself/business/brand; More & More people/businesses are using Social Media; Helps to build a community that will support your business; Visibility of your brand/business; Increased traffic to your website; Social Media is is global; your customers may not be in your current county/country; Richer Customer Experiences – Interaction on social media shows your customer service level;     Share...

The Aspiring Writers Workshop

The Aspiring Writers Workshop, focuses on the beginning stages of writing and self publishing, that also includes social media strategies to market your book. On February 18, 2017, I partnered with another author to host a workshop called, “The Aspiring Writers Workshop.” The first part of the workshop, was Brainstorming tips to help you move past writers block, outlining of your writing and various writing styles. Next, topic taught was the difference in traditional publishing and self publishing, as well as discussing self publishing options through Amazon’s Create Space & Kindle Publishing.  Most people are visual, they can understand things clearly by seeing visually.  The great thing is my co-host walked you through a test run of publishing your book on both platforms. Finally, the workshop ended with me discussing a couple social media platforms, that authors can optimize; content ideas to share on these platforms. I also touched on joining writing groups, and networking with other writers. We were very excited to host our 1st workshop about Aspiring Writers – becoming Authors. Often, the question of determining if you should attend a workshop comes up, so I decided to share a couple things to think about when debating on whether to attend a workshop. What is purpose of the workshop; Does it fall in line with my brand; Can it help me move forward; The goal when I host a workshop, is for the attendees to leave with workable tools, not just a handout or workbook, but to actually learn the content, as well as having the confidence to use the tools provided to them, from what was...

Authors are you doing Podcast interviews?

Authors are you doing Podcast interviews? Did you know it helps to give you, and your book more attention? Podcasting is one of the Top 10 ways to market your business. There are actually several podcasts dedicated to authors & writers. Podcast Hosts love to talk about books. They will often talk about a new book they have read, if they enjoyed it, and they will often times suggest that book to their audience.  So if you are an author, a Podcast interview gives you an opportunity to talk in detail about the following: What your book is about? Who it appeals to? Your process in writing the book. Why you decided to write the book. The followers or the audience of the podcast show, will oftentimes check out the books of the guest on the show.  To see if any of the books are of interest to them. Also, being a guest on the podcast gives you an opportunity, to fully explain your thoughts on the books. By doing this, those listeners can get a deeper understanding of your books.  Most times an author gets an opportunity to read an excerpt from their books. Podcast interviews are an especially relevant  way to market your book. The show host of the podcast will promote your book, a picture of you and possibly your website or site where your book can be purchased and contact information to reach you. If you are an author, and you are interested in doing podcast interviews, but struggle to find out how to do so, the best way to get on a podcast is to ask. Podcasts Hosts are often looking for people to interview, and most often love to interview authors.  Authors...

Groups on Social Media

Are you a member of any groups on Facebook or LinkedIn? Since I have been on Facebook I’ve been in a number of groups, but I join them with  relation to my interest and business. I understand some people aren’t interested in joining groups on any social media platform, because they feel it would make them stay on social media longer. Staying on social media longer than you plan can be avoided by setting a time limit for each platform. Here are a 3 reasons why people join groups: Assistance – There are groups that are just there to help and assist with certain things i.e WordPress, Content Strategy, Speaker Assistance, DIY – arts & craft, creative writing, etc. Networking – Opportunity to connect with like-minded individuals. Connecting  – Work on possible collaborations I will share with you that I am a strong proponent for groups, and the reasons above are why I initially started joining groups and here is the reason why — It was over a year ago, when the subject of being a co-author came up in a group I was an active member in. The opportunity come around twice, the first time I didn’t think it for me as I wasn’t interested in it, but once it came around a second time, I really started to think of being a part of a book. So if I would have let that opportunity pass me by, I wouldn’t be part of an amazing anthology that became a #1 Best Seller on Amazon. If you’ve been on the fence about joining a group, I hope this blog post helps you to jump over...