Social Media for Authors

Social Media for Authors

    Authors how many of you are using Social Media to your benefit? Social media allows you to build a relationship with your readers. Surprisingly most authors don’t use social media to promote their book. You will find a lot of authors doing book reads or selling their books to book clubs or even bookstores. Below are some reasons why you should be using social media to help with your books: Exposure – Using social media to help spread the word and help with your marketing, and promotion of your book is essential in getting exposure for your book outside of your city, state or even country. Leads – While attempting to connect with the potential readers, it can also give you the opportunity to connect with new readers, and refer them to your blog, landing pages and where ever your book is sold. SEO Boost – By posting on social media you are advertising your book, and based on how much you are using your title in the posts on social media, it can help to add to your book without paying a company to get your book on the google search. Growth – You may have a fan who may spark a thought in your mind about working on a 2nd book, as well as an opportunity to make your book a movie. Sales – Social Media allows you to sell to a worldwide audience. Sales are always great icing on the cake. One last key piece of information, if you have a blog make it a point to stay active on your blog and share your book journey. From...

Establishing yourself on Social Media

  When it comes to Social Media, people have an overwhelming sense that, this is just too much for me. So first off, I will tell you…there is no need for you to be on every platform. But what I will tell you is pick at least two platforms. If you are a new business owner or established business owner the best way is to figure out which platforms your audience, or ideal clients hang out at is to evaluate the social media platforms. Facebook would be one of the platforms that you can evaluate. Most people go with Facebook first it is easy to access and your friends and family already there. When you pick your next platform, you will need to evaluate your market, where does your idea client hang out at? Facebook would be one of the platforms that you can evaluate. Most people go with Facebook first, because it is easy to access and your friends and family already there. When you pick your next platform, you will need to evaluate your market, where does your idea client hang out at? Next, you will need to figure out what your strategy is? How do you want to share your content? Since you are sharing your content on Social Media, two good choices are written or video marketing. Finally,  figure out how often do you plan to post on these platforms? These are a couple simple tips to get you started if you would like more information go to my contact page and let’s chat about your needs.         Share...

How to avoid social media overwhelm

Social Media can be a scary world, especially when you feel like it overwhelms you. Here are 7 hacks to help you get over the mountain that is social media. Make a plan to check your social media platforms at certain times of the day. Once you get to your desk or workspace and get settled, then you can start checking your social media sites. Turn off all notifications, once you are ready to start your day. Keeping the notifications on throughout the day can distract you from your tasks. Pick a day to schedule your social media post, this should be a day that you normally plan & review your business for the week. Don’t get on on social media platforms until your task is finished. Sometimes our mind brings us to a place of wanderlust, especially when we don’t want to finish that task we are working on. Do not treat a social media platform as a personal site. Social Media is the window display in which our customers walk by and look at – if they don’t like the display on social media, they will keep walking by. When creating your content, understand that it is Quality NOT Quantity. – It’s best to give valuable, informative information. Pic credit: higher education marketing & swish design Share...

The positive side of Social Media

Social Media can affect business in a lot of positive ways, and can really help your business grow if it is used correctly. The internet can be a gold mine, of free marketing directly to your target audience. I decided to write a short blog about, The Surprising things that you may not know about Social Media – Lower/decreases marketing cost – using social media you can advertise & market your business, sales, events, etc; You are marketing yourself/business/brand; More & More people/businesses are using Social Media; Helps to build a community that will support your business; Visibility of your brand/business; Increased traffic to your website; Social Media is is global; your customers may not be in your current county/country; Richer Customer Experiences – Interaction on social media shows your customer service level;     Share...

The Aspiring Writers Workshop

The Aspiring Writers Workshop, focuses on the beginning stages of writing and self publishing, that also includes social media strategies to market your book. On February 18, 2017, I partnered with another author to host a workshop called, “The Aspiring Writers Workshop.” The first part of the workshop, was Brainstorming tips to help you move past writers block, outlining of your writing and various writing styles. Next, topic taught was the difference in traditional publishing and self publishing, as well as discussing self publishing options through Amazon’s Create Space & Kindle Publishing.  Most people are visual, they can understand things clearly by seeing visually.  The great thing is my co-host walked you through a test run of publishing your book on both platforms. Finally, the workshop ended with me discussing a couple social media platforms, that authors can optimize; content ideas to share on these platforms. I also touched on joining writing groups, and networking with other writers. We were very excited to host our 1st workshop about Aspiring Writers – becoming Authors. Often, the question of determining if you should attend a workshop comes up, so I decided to share a couple things to think about when debating on whether to attend a workshop. What is purpose of the workshop; Does it fall in line with my brand; Can it help me move forward; The goal when I host a workshop, is for the attendees to leave with workable tools, not just a handout or workbook, but to actually learn the content, as well as having the confidence to use the tools provided to them, from what was...

Authors are you doing Podcast interviews?

Authors are you doing Podcast interviews? Did you know it helps to give you, and your book more attention? Podcasting is one of the Top 10 ways to market your business. There are actually several podcasts dedicated to authors & writers. Podcast Hosts love to talk about books. They will often talk about a new book they have read, if they enjoyed it, and they will often times suggest that book to their audience.  So if you are an author, a Podcast interview gives you an opportunity to talk in detail about the following: What your book is about? Who it appeals to? Your process in writing the book. Why you decided to write the book. The followers or the audience of the podcast show, will oftentimes check out the books of the guest on the show.  To see if any of the books are of interest to them. Also, being a guest on the podcast gives you an opportunity, to fully explain your thoughts on the books. By doing this, those listeners can get a deeper understanding of your books.  Most times an author gets an opportunity to read an excerpt from their books. Podcast interviews are an especially relevant  way to market your book. The show host of the podcast will promote your book, a picture of you and possibly your website or site where your book can be purchased and contact information to reach you. If you are an author, and you are interested in doing podcast interviews, but struggle to find out how to do so, the best way to get on a podcast is to ask. Podcasts Hosts are often looking for people to interview, and most often love to interview authors.  Authors...