Social Media for Authors

Social Media for Authors

    Authors how many of you are using Social Media to your benefit? Social media allows you to build a relationship with your readers. Surprisingly most authors don’t use social media to promote their book. You will find a lot of authors doing book reads or selling their books to book clubs or even bookstores. Below are some reasons why you should be using social media to help with your books: Exposure – Using social media to help spread the word and help with your marketing, and promotion of your book is essential in getting exposure for your book outside of your city, state or even country. Leads – While attempting to connect with the potential readers, it can also give you the opportunity to connect with new readers, and refer them to your blog, landing pages and where ever your book is sold. SEO Boost – By posting on social media you are advertising your book, and based on how much you are using your title in the posts on social media, it can help to add to your book without paying a company to get your book on the google search. Growth – You may have a fan who may spark a thought in your mind about working on a 2nd book, as well as an opportunity to make your book a movie. Sales – Social Media allows you to sell to a worldwide audience. Sales are always great icing on the cake. One last key piece of information, if you have a blog make it a point to stay active on your blog and share your book journey. From... read more

Simple Hacks for Authors

Are there really any simple hacks for authors? Well, I want to share some research that I’ve come across since I’ve become an author. As an author of 3 books, I like to connect with fellow authors to learn and grow as an author. In this blog post, I share a couple simple author hacks, for aspiring and new authors to remember on the journey of being an author. When I speak with authors, I am always interested to find out where their books can be purchased. Surprisingly most authors have their book available in 1 or 2 places, their website, and Amazon. Other than those 2 places they haven’t’ even considered having their books available for purchase any place else. When we chat about the quality of books that it is thoroughly important that the book is of good quality. The book should have a flow and readable.  Most authors state that have a large and active email list, but for the most part, they continue to keep growing and selling their books because of word of mouth, vendor events and book signings. A large number of authors I spoke with, informed me that they do connect with other authors and that joining an association or writing club is the perfect thing to do as an author. Finally, if someone asked you to what your book is about, you want to be able to speak eloquently about what your book is about. Readers will be out there, so you should have a book elevator speech to explain what your book is about and where it can be found. There are many more... read more

Establishing yourself on Social Media

  When it comes to Social Media, people have an overwhelming sense that, this is just too much for me. So first off, I will tell you…there is no need for you to be on every platform. But what I will tell you is pick at least two platforms. If you are a new business owner or established business owner the best way is to figure out which platforms your audience, or ideal clients hang out at is to evaluate the social media platforms. Facebook would be one of the platforms that you can evaluate. Most people go with Facebook first it is easy to access and your friends and family already there. When you pick your next platform, you will need to evaluate your market, where does your idea client hang out at? Facebook would be one of the platforms that you can evaluate. Most people go with Facebook first, because it is easy to access and your friends and family already there. When you pick your next platform, you will need to evaluate your market, where does your idea client hang out at? Next, you will need to figure out what your strategy is? How do you want to share your content? Since you are sharing your content on Social Media, two good choices are written or video marketing. Finally,  figure out how often do you plan to post on these platforms? These are a couple simple tips to get you started if you would like more information go to my contact page and let’s chat about your needs.         Share... read more

How to avoid social media overwhelm

Social Media can be a scary world, especially when you feel like it overwhelms you. Here are 7 hacks to help you get over the mountain that is social media. Make a plan to check your social media platforms at certain times of the day. Once you get to your desk or workspace and get settled, then you can start checking your social media sites. Turn off all notifications, once you are ready to start your day. Keeping the notifications on throughout the day can distract you from your tasks. Pick a day to schedule your social media post, this should be a day that you normally plan & review your business for the week. Don’t get on on social media platforms until your task is finished. Sometimes our mind brings us to a place of wanderlust, especially when we don’t want to finish that task we are working on. Do not treat a social media platform as a personal site. Social Media is the window display in which our customers walk by and look at – if they don’t like the display on social media, they will keep walking by. When creating your content, understand that it is Quality NOT Quantity. – It’s best to give valuable, informative information. Pic credit: higher education marketing & swish design Share... read more

Accessing the Power of Gratitude

Accessing the Power of Gratitude The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. We are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time. That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. Remember that gratitude is more a matter of where we put our focus and attention. Focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. There are many things to be grateful for: colorful autumn leaves,  friends who listen and really hear, chocolate, the ability to read, roses, our health. What’s on your list? Some Ways to Practice Gratitude Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new... read more

The positive side of Social Media

Social Media can affect business in a lot of positive ways, and can really help your business grow if it is used correctly. The internet can be a gold mine, of free marketing directly to your target audience. I decided to write a short blog about, The Surprising things that you may not know about Social Media – Lower/decreases marketing cost – using social media you can advertise & market your business, sales, events, etc; You are marketing yourself/business/brand; More & More people/businesses are using Social Media; Helps to build a community that will support your business; Visibility of your brand/business; Increased traffic to your website; Social Media is is global; your customers may not be in your current county/country; Richer Customer Experiences – Interaction on social media shows your customer service level;     Share... read more